In the past I have seen high rankings and subsequent high visitor volume but very low conversion achieved by SEO judged as a success and that the low conversion was a failure of the site/business rather than the campaign. Something that would just never wash in the world of pay per click. Obviously sites are [...]
Archive for the ‘conversion’ Category
Conversion Marketing, Post-Click Marketing or Conversion Optimization?
March 10th, 2010
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Why should you use the expression “Conversion Marketing” instead of “Post-Click Marketing” or “Conversion Optimization”?
Because that’s what people type!
The Golden Formula For PPC
February 15th, 2010
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Pay per Click is a complex thing. There are tons of data to analyse, many metrics to look at and different ways to optimize your campaigns. However when I have to explain the basic of PPC optimization to a beginner, I use a the very simple formula that never let me down.
If you follow it, you’re guaranteed [...]
5 Great Resources for Conversion Optimization
January 28th, 2010
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The Conversion Room: a blog from Google dealing with “improving conversions online”. The blog gives tips and presents case studies related to Google Website optimizer but also Google Adwords and Google Analytics.
101 Landing Page Optimization Tips Ebook: A free download from the guys behind Conversion Heroes and Unbounce. Any questions about it, just ping Oli [...]
