Nestlé is learning about social media the hard way.
I’m sure that the offcial Nestlé Page on Facebook will be used in many case studies on how NOT to interact with the public through social media!
Archive for the ‘social media’ Category
Nestlé:The Chocolate Has Hit The Fan!
Keep it very very simple, stupid!
Last week Internet users searched for [facebook login] and, for reasons I’m still not sure of, came to believe that ReadWriteWeb was the new version of Facebook they were all hearing about. They believed it because that’s what came up in their search and users trust search. Those same users then got really angry when they couldn’t [...]
Band banned from going viral by their own label
Like everyone else, I discovered the band OK Go via their brilliant videos that have become a viral phenomenum. But now that they have a contract with EMI, the embed code feature has been disabled from all their videos on Youtube !
Here is what the band had to say in an open letter to their [...]
Web 2.0’s Social Suicide Machine
If I kill my online friends, does it mean they’re also dead in real life?
No!
Suicide Machine FAQ
New site launched: TuittR
I am pleased to announce the launch of a new site called TuittR. If the name reminds you of a certain micro-blogging platform, then I got the name right, because Tuittr is a video directory for all things Twitter.
The site will features keynotes and talks related to Twitter as well as many video tutorials and [...]
The Future of Twitter Lists
Am I too pessimistic ?
“Hi there! Love your profile P.S. I added you to my Get Rich Quick List, you should check it out! Tinyspam.com”
“If you want to make 10K a day, add me to your Twitter List and I’ll send you a unique link to my Twitter lists secret exposed”
“INSANELY Viral Twitter Lists Marketing [...]
Foursquare – The Next Dodgeball?
October 2009, I’ve just read the description by Cybercom of a new social platform called Foursquare:
Users in 34 cities in the United States and Canada, as well as London and Amsterdam, “check in” with a mobile at a bar, restaurant or art gallery, alerting their friends to their current location so they can drop by [...]
Where the Hell is my social network ?
Don’t worry, the ConversionR Social Network for Online Marketing Freaks has not disappeared and none of your messages/posts/videos have been deleted.
There was just a URL change and the new URL is http://network.conversionr.com !
At a later stage I might try to have it in a subdomain of the ConversionR domain. It will depend how easy it [...]

