5 Great Resources for Conversion Optimization

The Conversion Room: a blog from Google dealing with “improving conversions online”. The blog gives tips and presents case studies related to Google Website optimizer but also Google Adwords and Google Analytics.

101 Landing Page Optimization Tips Ebook: A free download from the guys behind Conversion Heroes and Unbounce. Any questions about it, just ping Oli Gardner of Unbounce who is one of our members on ConversionR.

ABtests : a website showcasing A/B testing results. It shows a landing page before and after optimization, highlights the differences between the versions and presents the results in terms of conversions.

Conversion Science : a new column on Search Engine Land. This is the sign that Conversion marketing is getting “mainstream”.  The quality of the articles is a bit uneven but that’s probably because the column is less than 2 month old.

Conversion Rates Experts: Their name is not misleading, these guys know what they talk about. I suggest that your read the page on “tools that reveal why people abandon your website” and that you subscribe to their blog.

PS: I know that the habit these days is to have posts listing hundreds of resources about a subject.  But I decided to limit the list to 5 so I would not be tempted to include the mediocre along with the good in order to reach a high number.

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One Response to “5 Great Resources for Conversion Optimization”

  1. oh wow.. what a great post. This is my first time to your blog, and I absolutely love it!

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