ConversionR

Every line of work has acronyms for the most common expressions in their field and online marketing is no exception. Acronyms allow online marketers to gain time (saying “SEO” takes a fraction of the time needed to pronounce “Search Engine Optimization”), but they can also be hard to understand for new people joining the SEM field. So voilà the 50 Acronyms Every Online Marketer Should Know:

• API: Application Programming Interface

• CC: Creative Commons

• CMS: Content Management System

• CPA: Cost per Action

• CPA: Cost per Aquisition

• CPC: Cost per Click

• CPM: Cost per Thousand (Impressions)

• CPO: Cost Per Order

• CPS: Cost Per Sale

• CR: Conversion Rate

• CTR: Click Through Rate

• DMCA: Digital Millenium Copyright Act

• DNS: Domain Name System

• eCPM: Effective Cost Per Thousands

• EPC: Earnings Per Click

• FB: Facebook

• FF: FireFox

• GA: Google Analytics

• GAP: Google Advertising Professionals

• GPL: General Public License

• IE: Internet Explorer

• IP: Internet Protocol

• ISP: Internet Service Provider

• KPI: Key Performance Indicato

• LP: Landing Page

• LPQ: Landing Page Quality

• MFA: Made For Adsense

• MLM: Multi Level Marketing

• PPC: Pay Per Click

• PPI: Pay Per Impression

• PPL: Pay Per Lead

• PPS: Pay Per Sale

• PR: PageRank

• PV: Page Views

• QS: Quality Score

• ROAS: Return On Advertising Spending

• ROI: Return On Investment

• RON: Run Of Network

• ROS: Run Of Site

• RT: Retweet

• SEM: Search Engine Marketing

• SEO: Search Engine Optimization

• SES: Search Engine Strategies

• SMO: Social Media Optimization

• SMX: Search Marketing Expo

• TOS: Terms Of Services

• UGC: User Generated Content

• UV: Unique Visitors

• WP: WordPress

• YSM: Yahoo Search Marketing