It’s The Conversions, Stupid!

High Rankings, Low Conversions

March 31st, 2010 No Comments

In the past I have seen high rankings and subsequent high visitor volume but very low conversion achieved by SEO judged as a success and that the low conversion was a failure of the site/business rather than the campaign. Something that would just never wash in the world of pay per click. Obviously sites are partly accountable and search marketeers cannot all be conversion rate experts, but the original strategy and implementation for targeting is entirely down to the provider.

From PPC BLog, Why A Grounding In PPC Can Help Your SEO

Why PageRank still matters

March 18th, 2010 No Comments

“… the number of pages that we crawl is roughly proportional to your PageRank”

Matt Cutts, in an interview with StoneTemple Consulting

My French Blog “Entendu A Paris” is shortlisted for the Deutsche Welle International Weblog Awards. It is in the final 11 in the French language category. Obviously, I’d be really grateful if any of you takes a few minutes to vote for me.

Conversion Marketing, Post-Click Marketing or Conversion Optimization?

March 10th, 2010 No Comments

Why should you use the expression “Conversion Marketing” instead of “Post-Click Marketing” or “Conversion Optimization”?

Because that’s what people type!

Your Country, Your Call, Their Intellectual Property Rights

March 9th, 2010 No Comments

7.2 At Promoter’s option, in consideration of entry into the Competition the winning Participants (including, where relevant, all Team members of such Participants) shall irrevocably transfer, convey and assign to the Promoter (or such party that the Promoter may direct) all right, title and interest in and to the winning Proposal and all Intellectual Property Rights therein (excluding moral rights). The winning Participants (including, where relevant, all Team members of such Participants) further agree to waive all moral rights relating thereto and agree to execute all documents and perform all acts deemed necessary by the Promoter to apply for, register, perfect and record such transfer and assignment and/or waivers.

Your Country Your Call Terms and Conditions (Via Tupp_Ed)

Links on the go – 09th March 2010

March 9th, 2010 No Comments

O2 Ireland does anonymous proxy and content scrapping

Vodafone distributes malware

New to the Techmeme family of sites: Mediagazer

Why DRM doesn’t work: the picture edition

Interested in volunteering in Ireland ? VCI has a new forum

Yet another brilliant music video from OK Go!

If you have missed Wordcamp Ireland, Wordpress TV should have the talks soon

50 Acronyms Every Online Marketer Should Know

March 3rd, 2010 1 Comment

Every line of work has acronyms for the most common expressions in their field and online marketing is no exception. Acronyms allow online marketers to gain time (saying “SEO” takes a fraction of the time needed to pronounce “Search Engine Optimization”), but they can also be hard to understand for new people joining the SEM field. So voilà the 50 Acronyms Every Online Marketer Should Know:

API: Application Programming Interface

CC: Creative Commons

CMS: Content Management System

CPA: Cost per Action

CPA: Cost per Aquisition

CPC: Cost per Click

CPM: Cost per Thousand (Impressions)

CPO: Cost Per Order

CPS: Cost Per Sale

CR: Conversion Rate

CTR: Click Through Rate

DMCA: Digital Millenium Copyright Act

DNS: Domain Name System

eCPM: Effective Cost Per Thousands

EPC: Earnings Per Click

FB: Facebook

FF: FireFox

GA: Google Analytics

GAP: Google Advertising Professionals

GPL: General Public License

IE: Internet Explorer

IP: Internet Protocol

ISP: Internet Service Provider

KPI: Key Performance Indicato

LP: Landing Page

LPQ: Landing Page Quality

MFA: Made For Adsense

MLM: Multi Level Marketing

PPC: Pay Per Click

PPI: Pay Per Impression

PPL: Pay Per Lead

PPS: Pay Per Sale

PR: PageRank

PV: Page Views

QS: Quality Score

ROAS: Return On Advertising Spending

ROI: Return On Investment

RON: Run Of Network

ROS: Run Of Site

RT: Retweet

SEM: Search Engine Marketing

SEO: Search Engine Optimization

SES: Search Engine Strategies

SMO: Social Media Optimization

SMX: Search Marketing Expo

TOS: Terms Of Services

UGC: User Generated Content

UV: Unique Visitors

WP: WordPress

YSM: Yahoo Search Marketing

2010: The year of the Google backlash

March 2nd, 2010 No Comments

Image by bison bison/ CC BY-NC-SA 2.0

Google used to be the ubercool company everyone loved, wanted to work for and admired.

But those days are long gone.

I’ve seen so much animosity from internet users, web professionals and public officials towards the Big G in the last couple of months that I think 2010 will be the year Google suffers from the biggest backlash ever.

Every week, Google is in the news for the wrong reasons: privacy issues, copyright infringements, condemnations for libel, failed product launches or top executives leaving the company… you name it.

Google will have to get themselves straight very fast if they don’t want to become the new Microsoft.

Chatroulette + Moleskine: A SFW Video!

February 26th, 2010 No Comments

French blogger Monsieur Dream demontrates that Chatroulette can be a family friendly tool. The video should bring you a smile or two.

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